In the summer of 2014, I was approached by Alex Law to design and manage the branding of his candidacy for congressional office of the first district of New Jersey. The purpose of the website was to adequately capture the ambition, intelligence, and comprehensive outline of his detailed platform. After running a vigorous, grassroots campaign, knocking on more than 20,000 doors, his impact was far from subtle. As one of the youngest people ever to run for Congress, he shook up the corrupt system from the inside out, forcing his opponent to spend 50x what Alex's campaign had spent. The turnout for election day broke every record, more than doubling the district's previous voter attendance record.

 

Unfortunately, Alex did not win this election, but he is far from finished with making a difference in local politics.