with Nairi Koroghlian
Nairi Koroghlian, the daughter of professional athletes, spent most of her life in motion. She became obsessed with Yoga after a victory against cancer, in which she used the power of yoga to heal her body, mind, and spirit. She became a certified Vinyasa yogi in 2012. She teaches privately, and is deeply involved in Weight Watchers.
I was approached in late 2016 to create her branding and website. The idea was to capture the feeling of a deep calming breath, incorporating elements of playfulness while remaining soothing to the senses. The name Naimaste comes from a combination of her first name, Nairi, and Namaste, the Sanskrit greeting. The website brings the elements of her logo and color scheme to life, integrating dozens of animations and colorful yet relaxing graphics.